10 Content Creation Tips for Eyelash Extension Artists: How to Attract More Clients Online
In the beauty industry, stunning visuals are everything. As an eyelash extension artist, your content is a reflection of your work, skills, and professionalism. Whether you're looking to gain new clients, boost engagement, or establish yourself as an industry expert, high-quality content is key. Here are some must-know tips to elevate your social media game and attract more clients to your lash extension business.
1. Invest in High-Quality Lighting (Like CosmoGlo!)
Lighting can make or break your content. Poor lighting can dull your work, while great lighting enhances every detail. The CosmoGlo Light is a game-changer for lash artists. Its sleek design provides even, shadow-free illumination, making your eyelash extensions pop in photos and videos. Plus, its adjustable features allow you to position the light perfectly without blocking your angles. Investing in a professional lighting setup ensures that your content always looks crisp and well-lit.
2. Use a Phone Clip for Steady, Hands-Free Recording
Creating content while working on a client can be challenging. A phone clip attachment (like the one available with CosmoGlo) allows you to capture the process hands-free, ensuring stable, high-quality videos. Whether you're filming a time-lapse, a detailed tutorial, or a simple before-and-after clip, a secure phone holder helps maintain consistency in your content.
3. Focus on Before-and-After Transformations
Before-and-after photos are some of the most engaging types of content for lash technicians. To make them more impactful, ensure consistent angles and lighting. Ask your client to keep their eyes closed for a seamless side-by-side comparison. Use editing apps like Lightroom to enhance clarity (but avoid over-editing!). Showcasing dramatic transformations builds credibility and attracts new clients. To make them more impactful:
4. Leverage Video Content
Video content continues to dominate social media. As an eyelash extension specialist, you can create time-lapse videos of the lash application process, behind-the-scenes clips showing your setup and tools, client reactions after seeing their new lash extensions, and lash aftercare tips to educate your audience. These videos add variety to your content and keep your audience engaged.
5. Create Educational Content
Position yourself as an expert by sharing helpful tips, such as how to clean eyelash extensions properly, the difference between classic, hybrid, and volume lashes, and common lash extension myths and facts.
A great example of a lash artist excelling at educational content is Mackenzie Graham, a social media guru and content creator for Lash Box LA. She’s fantastic at posting relatable, educational, and funny content that resonates with lash artists of all levels. Plus, she offers courses for fellow lash professionals looking to elevate their skills and get ahead of the game. Check her out here: Mackenzie Graham on Instagram. Learning from experts like Mackenzie can help you refine your approach and keep your content fresh and engaging.
6. Post Consistently with a Content Calendar
Consistency is key to growing your lash business on social media. Plan your content in advance using a content calendar to ensure you're posting regularly. Aim for 3-4 Instagram posts per week, 1-2 reels or TikToks showcasing your work, and daily Instagram Stories to keep your audience engaged. Scheduling content in advance helps maintain a steady online presence.
7. Utilize Geotags
Increase your content’s visibility and location-based tags to attract local clients. Use geotags, which are tags that assign a geographical location to your photo or video, or a post on social media. Geotagging your city or salon location helps potential clients find you more easily. Here's how to geotag your work.
8. Engage with Your Audience
Social media is all about engagement. To boost your reach and foster a community, reply to comments and DMs quickly, ask interactive questions in your captions, run polls or Q&A sessions in Instagram Stories, and collaborate with other lash professionals for cross-promotion. Building relationships with your audience increases loyalty and brand awareness.
9. Batch Create Content for Efficiency
Running a lash extension business is time-consuming, so batch-creating content can save you time. Dedicate one day a week to film and photograph multiple looks, then schedule posts in advance using tools like Planoly or Later. This ensures a steady stream of content without daily stress.
10. Showcase Your Personality & Brand
Clients don’t just book services; they book people. Showcasing your personality helps clients connect with you. Share behind-the-scenes clips of your workday, personal stories or experiences as a lash artist, and fun facts about yourself to create a relatable brand identity. The more authentic and personable you are, the more likely potential clients will trust and book with you.
Content creation doesn’t have to be overwhelming. With the right lighting, steady recording tools, and a strategic posting plan, you can transform your online presence and attract more dream clients. By investing in quality tools like CosmoGlo, staying consistent, and engaging with your audience, your lash business will shine—both online and in the salon!