Small Business Spotlight: Jasmine Sun, Owner of Arch & Co.
In a serene corner of Victoria, British Columbia, you’ll find Arch & Co., a microblading studio built on intention, heart, and artistry. At the center of it all is Jasmine Sun — a small business owner, a new mom, and a woman with a fierce passion for helping others see themselves more clearly and confidently.
Where Beauty Meets Purpose
For Jasmine, Arch & Co. is more than a business — it’s a reflection of who she is and what she holds dear. “I’ve always loved beauty and aesthetics—not just in the ‘pretty’ sense, but in how they make people feel,” she shares. “There’s something powerful about helping someone look in the mirror and feel seen.”
From the meticulously clean environment to the soulful connection she builds with each client, Jasmine has crafted a space that feels intentional, warm, and respectful. “Cleanliness isn’t just about being sanitary—it’s about showing my clients they’re cared for,” she explains.
And at its core, Arch & Co. has a purpose beyond the beauty. Whether offering free brows to cancer patients or finding ways to make her services more accessible, Jasmine is passionate about impact. “This was never just about aesthetics — it’s about making a difference.”
A Day in the Life: Balancing Brows and Baby Bottles
Jasmine’s daily life is a balancing act of business and babyhood. “Most days start early, not because I’m being ultra-productive, but because my baby wakes up ready to go,” she laughs. Mornings are a blur of cuddles, feedings, and multitasking — answering DMs, checking bookings, and mentally prepping for the day ahead.
By the time she arrives at the studio, she’s already conquered a full shift of motherhood. “Once I’m there, I switch into business mode—creating a calm, healing space for my clients.” In between appointments, she’s juggling emails, content planning, orders, and booking logistics — often on a few sips of cold coffee.
“It’s not easy. Some days are messy. But I’m building a life and business that reflects my values — beauty, balance, authenticity, and care. And even on the hard days, that makes it all worth it.”
The Hidden Hustle
Running a small business may look glamorous from the outside, but Jasmine is quick to set the record straight. “It’s a 24-hour job! I had a C-section and was still replying to client emails. Sometimes I’m up in the middle of the night running through business tasks. It’s not for the faint of heart.”
But through the chaos, Jasmine finds clarity in treating each client with care and connection. “I get to know their story, their family, their values—and their face. Everyone who walks through my door deserves to feel special, not like just another number.”
The Power of Boundaries
One of the most transformative lessons in Jasmine’s journey has been learning to set boundaries. In the early days, she overextended herself — squeezing in extra clients, working long hours, and underpricing her services. “I wanted to be everything for everyone,” she admits.
But over time, Jasmine found strength in protecting her time, her peace, and her worth. “Setting boundaries allowed me to stay rooted in what matters — giving back, creating beautiful experiences, and showing up fully as both a business owner and a mom. It made my business stronger because it made me stronger.”
Finding Motivation in the Meaning
On tough days, Jasmine returns to her why. “I didn’t build this business just to pay bills—I built it to create something meaningful,” she says. “Every appointment is a chance to make someone feel beautiful and seen. I think about the clients who’ve trusted me with their stories and the example I’m setting for my child.”
Some days it’s about big-picture visioning. Other days it’s simply putting one foot in front of the other. “Slow progress is still progress,” Jasmine reminds herself. “I give myself grace, but I don’t give up.”
Why Supporting Small Businesses Matters
Jasmine is a fierce advocate for shopping small. “Supporting a small business means helping your neighbor, your community, your town,” she says. “Every dollar makes a difference — 60 cents of every dollar spent at a small business goes right back into the local economy. It matters more than people realize.”
If Arch & Co. Had a Theme Song...
Without hesitation, Jasmine chooses “Fighter” by Christina Aguilera. And after hearing her story, it’s easy to see why. Jasmine’s resilience, heart, and grit are what make Arch & Co. not only a beautiful space—but a powerful force for good in her community.