Small Business Spotlight: Angel Carpani of Pouts & Brows

Every month, we highlight an inspiring entrepreneur in our Small Business Spotlight series. This month, we’re thrilled to feature Angel Carpani, the talented PMU artist and owner of Pouts & Brows. Specializing in lip blush and powder brows, Angel has built her business around artistry, confidence, and passion for helping others look and feel their best.

Meet Angel Carpani: The Artist Behind Pouts & Brows

Angel isn’t just a business owner—she’s an artist with a mission. As the creative force behind Pouts & Brows, she uses her expertise in permanent makeup to enhance natural beauty and give her clients lasting confidence.

“I’ve always loved beauty and helping people feel good about themselves. Doing brows and especially lip blush gives me the chance to be creative while also boosting someone’s confidence. It feels like the perfect mix of art and purpose.”

Her approach combines artistry with purpose, creating results that feel as good as they look.

A Day in the Life of a PMU Small Business Owner

Running a permanent makeup studio is more than just doing appointments. Angel’s day is full of multitasking—balancing client sessions with the behind-the-scenes work that keeps her business thriving.

From mapping lips and brows to answering client messages, ordering supplies, and creating content for Instagram, Angel wears many hats.

“Some days it feels like I’m wearing ten hats,” she says, “but I wouldn’t trade it.”

What Clients Don’t See: The Work Behind the Appointment

For clients, the transformation may only take a few hours. But for Angel, the work extends far beyond the appointment.

She’s constantly:

• Learning new PMU techniques

• Keeping up with beauty industry trends

• Editing photos and videos for social media

• Managing the business side of her studio

This dedication to growth and professionalism is what helps her stand out in the competitive permanent makeup industry.

Creating a Personal and Memorable Client Experience

In a growing field of PMU artists, Angel’s focus is on creating a personal, client-first experience. From the very first inquiry to the final check-in, she makes sure her clients feel supported and cared for.

Her studio is designed to feel cozy, private, and welcoming, putting clients at ease during treatments. By explaining every step of the process, she ensures her clients feel both comfortable and excited about their results.

Overcoming Challenges and Building Confidence as a Business Owner

Like many small business owners, Angel faced challenges in her early days. One of the biggest hurdles was learning to trust herself and her skills.

“At first, I struggled with trusting myself and not overthinking every detail. Over time, I’ve learned to trust my skills and my process, and that confidence has made my work and my business stronger.”

That growth and resilience have become the foundation of her success.

Staying Motivated in a Busy Industry

Running a small business isn’t always easy, but Angel stays motivated by remembering her purpose: making people feel confident in their own skin.

“A happy client walking out the door makes all the hard work worth it.”

It’s this passion that keeps her going even through long days and busy schedules.

Why Supporting Small Businesses Like Pouts & Brows Matters

For Angel, every booking and referral has a direct impact. Supporting small businesses isn’t just about the service—it’s about investing in someone’s dream.

“Every booking and every referral really matters. You’re not just supporting a service, you’re supporting someone’s dream and the work they’ve put their heart into.”

When you choose small businesses like Pouts & Brows, you’re helping local artists and entrepreneurs thrive.

The Soundtrack of Success

If her business had a theme song, Angel knows exactly what it would be: “Moment 4 Life” by Nicki Minaj ft. Drake.

The song captures the essence of her journey—dreams coming true, boss energy, and the confidence of building something you love.

Follow Angel at Pouts & Brows

We’re honored to feature Angel Carpani in this month’s Small Business Spotlight. Her passion, artistry, and dedication to her clients are inspiring, and her work continues to uplift and empower others every day.

✨ Follow Angel on Instagram at @poutsandbrows to see her latest transformations in lip blush and powder brows.