Marketing Tips for Your Business This Valentine's Day!
This Valentine’s Day, show your business some love! 💕 Whether you’re planning special promotions, creating a festive ambiance, or engaging with customers online, our marketing tips will help your brand stand out and spread the love. Let’s make this Valentine’s Day your most successful one yet!'
Advertise Gift Certificates:
- Post on social media that you have certificates.
- Send an email newsletter with a purchase link.
- Hang signs on windows and doors with a scannable QR code to purchase gift cards.
Offer Valentine's Themed Service Add-ons:
- Strawberry lip scrub treatment.
- Rose oil hand scrub moisturizing treatment.
- Champagne foot scrub.
Offer Valentine's Themed Specials:
- Book a service between X and X to enjoy a complimentary glass of champagne and chocolates – the perfect treat to savor or take home. Mini prosecco bottles are available in 4 packs. Drug stores usually have little inexpensive 4-piece chocolate boxes that can be a great way to advertise for services. Keep chilled to serve, or can be sent home with the client after the service.
- Book a service with your gal pal and both receive $15 off your services throughout February.
- Book a service in February and receive a free Conversation Heart bath bomb! (The recipe is included in this email.)
- Purchase a gift card at checkout during your February service and receive $10 off your treatment.
- Come in for a service February 1- Feb 16th, and enjoy a glass of champagne before your service!
Budget-Friendly Tips for a Heartwarming Business Decor:
- Pick up affordable candles from Home Goods or Target to add a delightful fragrance to your front room area. Opt for Red + Pink candles in scents like Rose, Champagne, Sugar Cookie, or Cinnamon.
- Have heart-shaped candies at the checkout area for your guests! Dove chocolates come in a heart shape. Display in a pretty red, pink, gold, or silver bowl.
- For those offering lash or facial services, consider adding a thematic touch by incorporating pink and red mascara wands or introducing pink and red facial scrubs. These subtle yet festive additions align perfectly with the Valentine's Day theme, enhancing the overall experience for your clients.
- Explore the Dollar Tree for affordable and disposable salon decorations that won't weigh heavy on your budget.
- Keep pink and red envelopes on hand for printing gift certificates, readily available at most craft stores.
- Gather retail products in white, pink, rose gold, silver, or red packaging and create a special display area for these themed items.
Host a Galentines Day:
1. Choose a Date
- Select a date that works best for your business to host an open house.
2. Give out Raffle Tickets!
- Upon entry, give each guest a raffle ticket.
- Offer an extra ticket to current clients who bring a friend.
3. Showcase Your Expertise
- Dedicate each treatment room to explaining a specialized service.
- Play short video clips showcasing processes and before-and-after pictures for eyelash extensions, brow lamination, brow styling, and lash lifts.
4. Collaborate with Local Businesses
- Get local businesses involved to increase exposure.
- Receive gifts from local businesses for a raffle, fostering connections for future cross-promotion.
- Include business names in advertising materials, tag them on social media, and provide an introduction during the raffle.
5. Have a Scavenger Hunt!
- Create a scavenger hunt postcard for guests.
- Require visits to each treatment room and interaction with staff members to collect stamps.
- Reward completed cards with four raffle tickets, allowing guests to choose their desired prizes.
6. Food and Drinks
- Serve light snacks, champagne, wine, and a non-alcoholic punch.
- Add a special touch with cool rose petal ice cubes.
7. Thoughtful Gifts for Your Clients
- Offer succulents as thank-you gifts, sourced affordably from the flower district.
- Wrap them in brown burlap with a pink ribbon for a charming presentation.
8. Photo Op Area
- Set up simple photo areas to encourage guests to capture and share memories.
Create a memorable event that reaches the entire community while strengthening relationships with local businesses, new clients, and solidifying connections with current clients!
More Ways to Add Fun to Valentines - with Friends, Your Significant Other, and Kids too! Because this special day is all about spreading love to everyone!
Try your hand at DIY with these Conversation Heart Bath Bombs!
Make dinner fun with this Valentine Pizza Bar Dinner Activity for the Family!