Small Business Spotlight: Priscilla De Leon - A Lash Artist, Mother, and Entrepreneur Built on Faith, Resilience, and Heart

Some businesses begin with a dream. Others begin with determination.
Priscilla Del Leon lash studio was built with both.

Known online as @Lashartist.ry, Priscilla is a lash artist and salon owner who pours her heart, faith, and compassion into everything she does. Her journey is one of grit, growth, and an undeniable love for helping women feel beautiful - even on their hardest days.

What she has built did not come easy, but it came from the deepest parts of who she is.

A Business Rooted in Love and Purpose

Priscilla never wanted to be just a service provider - she wanted to be someone her clients could trust, confide in, and feel safe with.

“I worked so hard to get here because I love making people feel beautiful and happy,” she shared. “Even when they’re having a bad day, I want them to leave feeling better.”

Her business reflects the compassion, care, and faith she leads with. She incorporates pieces of her heart into every appointment, every conversation, and every client relationship.

A Day in the Life of a Lash Artist + Mother + Small Business Owner

Behind the Instagram photos and pretty lash sets, Priscilla’s day-to-day is a whirlwind of responsibilities - the kind most people never see.

Her day often looks like this:

• Wake up early and take her kids to school

• Head to the studio and take a full day of clients

• Record content between appointments

• Rush to pick up her kids

• Return to the studio for evening clients

• Come home to fully clean her studio

• Cook dinner

• Head to the gym

• Stay up late organizing books, inventory, and prepping for the next day

Then she wakes up and does it all again.

It’s messy. It’s exhausting. It’s nonstop.
But it’s also hers and she gives it everything she has.

The Behind-the-Scenes Reality No One Talks About

People often assume the beauty industry is glamorous, but Priscilla knows the truth:

“It’s not all luxury - we pay a lot of bills, fees, insurance, inventory, license fees. There’s so much behind the scenes people never see.”

Success for a small business owner isn’t just about talent - it’s about endurance. It’s about pushing through even when the workload feels impossible. It’s about believing in the dream when no one else does.

Creating a Client Experience That Stands Out

Priscilla has built a reputation for offering a warm, thoughtful experience that goes far beyond lashes.

In her studio, clients are greeted with drinks, snacks, and cozy blankets. But what truly sets her apart is the intentional care behind every appointment.

She offers:

• Customized lash sets

• Full consultations

• Detailed feature mapping

• Personalized education

• Free aftercare kits + a fun spoolie holder case

For many clients, it’s their first time receiving this level of attention and education.
Priscilla makes sure they feel comfortable, confident, and fully understood.

She remembers details from their lives, stays engaged, and builds real relationships - the kind of loyalty corporate salons could never replicate.

Turning Hardship Into Strength

Priscilla’s journey hasn’t been easy. She has faced slow seasons, financial pressure, and even eviction. But every obstacle only made her stronger.

“I refused to give my full attention to anything other than this business. I came over those huge hurdles and never stopped.”

Her determination kept her going when everything felt stacked against her. What others saw as a breaking point became her breakthrough.

Today, she stands on the foundation she fought to build - a stable, thriving business fueled by a work ethic that never quits.

Staying Motivated When Life Gets Heavy

When things get tough, Priscilla turns to her faith.

“I talk to God - there’s no other way for me to stay motivated. I have to remember He has a plan for me and my business.”

Her strength doesn’t come from circumstances - it comes from conviction.
Even on hard days, she holds onto the belief that every challenge has purpose.

Why Supporting Small Businesses Matters

For Priscilla, buying from a small business is more than a transaction - it’s supporting someone’s passion, purpose, and livelihood.

“Small businesses work so hard and sometimes don’t even make a huge profit. They do it because they LOVE their business.”

Supporting entrepreneurs like Priscilla helps dreams grow, keeps local communities alive, and gives power back to the people who put heart into their craft.

Small business success doesn’t happen overnight - it’s built one appointment, one customer, one moment of belief at a time.

If Her Business Had a Theme Song…

Priscilla chose “Let Her Cook” by GloRilla - a perfect fit for her fire, determination, and relentless drive.

She overcame hardships many never knew she faced. She has grown from a 15-year-old young woman who was doubted by everyone to a business owner proving what resilience looks like.

“Now I’m making it,” she said - and it’s clear she truly is.

A Final Word From Priscilla

Her story is a testament to faith, perseverance, and the power of refusing to quit.

Priscilla is more than a lash artist.
She is a mother.
A believer.
A fighter.
A creator of confidence and beauty.
And a reminder that when women build businesses from the heart, they build legacies.

Her journey inspires women everywhere who are chasing dreams, balancing life, and doing it all with grit and grace.