Small Business Spotlight: Rebel Wax by Breanna Mesquit
Meet Breanna Mesquit, the powerhouse esthetician and founder behind Rebel Wax — a brand born out of resilience, originality, and a bold mission to challenge the norms of the beauty industry.
Breanna’s story isn’t just about building a business; it’s about building a movement. From being a teen mom living in a fifth-wheel trailer to mentoring estheticians and launching innovative products, she’s proof that hustle fueled by heart can create lasting impact.
Empowerment in Every Jar
For Breanna, Rebel Wax is more than a wax brand — it’s a mirror of everything she stands for. “My business is a direct reflection of everything I believe in: empowerment, resilience, and originality,” she says. By combining her passions for beauty, entrepreneurship, and personal growth, she’s created a brand that uplifts both professionals and their clients.
Her mission? Help beauty pros realize their full potential — not just through great products, but through confidence, community, and education.
The Beautiful Chaos of Ownership
No two days look the same for Breanna — and that’s exactly how she likes it. From filming YouTube tutorials and Instagram content to mentoring estheticians and managing operations, she balances strategy with creativity and sprinkles in “a lot of caffeine” along the way. It’s full-on, hands-on, and deeply fulfilling.
The Reality Behind the Brand
While Rebel Wax is known for its bold identity and standout products, the journey hasn’t been without its challenges. “Most people don’t realize how many hats you wear,” Breanna shares. “Behind every successful brand are sleepless nights, endless problem-solving, and a willingness to figure it out even when you have no roadmap.”
In 2020, Rebel Wax launched its wax pads just as the pandemic hit. With supply chain disruptions and business growth hanging in the balance, Breanna pivoted hard — bringing manufacturing in-house and leaning into her community for support. That period, though tough, laid the foundation for the brand’s scalable growth today.
Standing Out by Showing Up
What sets Rebel Wax apart in a crowded market? The experience.
Breanna leads with education and service, offering everything from free waxing courses to hands-on workshops. Every customer interaction — whether it’s a package, a DM, or a workshop — is treated like a relationship, not a transaction. “We’re more than a product,” she says. “We’re a movement.”
Motivation vs. Discipline
When business gets hard (and it does), Breanna doesn’t wait for inspiration to strike. “Motivation is a feeling. Discipline is consistency,” she says. She grounds herself in her “why” — her family, her mission to empower other women, and the legacy she’s determined to leave behind.
Why Small Business Support Matters
“Small businesses are the heart of innovation and community,” Breanna believes. Supporting one means investing in someone’s dream, a family’s future, and a brand that actually cares. “Every order makes a real impact.”
And if Rebel Wax had a theme song? Easy. “Unstoppable” by Sia — a tribute to the confidence, power, and resilience Breanna pours into every launch, every class, and every piece of content.