Small Business Spotlight: Lash Babe Pro by Sigita Hunter
Meet Sigita Hunter, founder of Lash Babe Pro, a lash industry powerhouse based in New Zealand. More than just a lash studio and supply store, Lash Babe Pro is a movement rooted in confidence, resilience, and the belief in women uplifting women.
From the Classroom to the Lash Room
Though Sigita originally earned a teaching degree, her heart was always drawn to beauty. She followed her passion to become a beauty therapist, eventually launching Lash Babe Pro — a business that blends artistry with education and empowerment. “My biggest passion is helping women feel confident,” she shares, “because I know what it’s like to feel the opposite.”
Sigita’s personal healing journey has deeply influenced the business she’s built. Today, her brand reflects not only her expertise but also her commitment to mindset, growth, and community.
Behind the Scenes of Lash Babe Pro
A day in Sigita’s life is anything but ordinary. As a mum of two and a solo business owner, her routine includes everything from school runs and packing orders to lashing clients and answering DMs. “I wear all the hats — CEO, creator, educator, packer, and mentor,” she says. “It’s full-on, but incredibly rewarding. I’m not just building a business — I’m helping other women build theirs.”
The Truth About Small Business Life
Running a business isn’t always glamorous. Sigita highlights the emotional and mental load that often goes unseen. “You’re working 24/7. It’s emotional investment, constant decision-making, and learning while trying to stay balanced,” she explains. Through it all, mindset remains her anchor: “If you protect your energy and stay grounded, you’ll stay aligned with your purpose.”
With over 12 years in the industry, Sigita brings unmatched experience to her clients and students. Lash Babe Pro goes beyond just lashes — it’s about creating a premium, empowering experience. From award-winning lash artistry to professional education, Sigita ensures everyone who interacts with her brand feels seen, supported, and valued. “We rise, and we help others rise with us,” she says.
Rising from Rock Bottom
One of the most defining moments in Sigita’s journey came in 2021. After years of carrying unresolved trauma, she experienced a nervous breakdown that forced her to step away from her business. “It was the hardest time of my life,” she recalls. “But it was also the beginning of my transformation.”
Through therapy and support, she rebuilt not just her business — but herself. In 2023, she was honored with a Resilience Award, a powerful testament to her journey. “That strength is built into Lash Babe Pro. It’s in every lash tray, every post, every workshop.”
Motivation with Meaning
Sigita stays motivated by keeping her mission front and center. “This has never just been about lashes. It’s about helping women feel strong and confident.” She also rejects hustle culture in favor of sustainable growth: “Sometimes motivation looks like rest. That’s not weakness — that’s sustainability.”
Why Supporting Small Matters
“When you support a small business, you’re supporting a real person’s dream,” Sigita says. Every sale, DM, and class fuels a purpose far greater than profit — it fuels impact, connection, and community.
So, what’s the theme song for a business built on resilience, beauty, and boldness? “Unstoppable” by Sia — and honestly, it couldn’t be more fitting.