Meet Jazmin Riordan — Navy veteran, lash artist, mom, student, and founder of Beauty N Artistry, a lash extension studio that radiates confidence, care, and creativity.
Her business isn’t just about enhancing appearances — it’s about transforming lives through beauty, connection, and purpose. With a story rooted in resilience and a heart for helping others feel seen, Jazmin has created a studio that’s both a sanctuary and a statement.
Where Artistry Meets Authenticity
“My business is a true reflection of who I am — a creative, detail-oriented, and passionate person who loves helping others feel confident and cared for,” says Jazmin. As a Navy veteran turned beauty business owner, she blends structure with soul, precision with pampering.
From the curated playlists and cozy blankets to personalized aftercare kits, every detail in her studio is designed with intention. “It’s warm, it’s welcoming, and always evolving — just like me.”
A Day in the Life: Chaos, Care, and College
Jazmin’s days are beautifully chaotic. She starts as “Mom” — getting her kids out the door — then transforms into CEO, esthetician, content creator, and full-time college student. You’ll find her lashing clients, handling bookings, studying between appointments, and posting content — all while staying grounded in her mission to grow and provide.
“It’s exhausting, but it’s mine. And I’m proud of it.”
The Reality Behind the Glow
What most people don’t see is the unseen: the late nights, the back-end hustle, the times when Jazmin had to fight just to keep her doors open. “I had to start a GoFundMe to help pay my studio rent,” she shares. “It was humbling, but it lit a fire under me.”
That low point taught her how to rethink pricing, sharpen her marketing, and build deeper client relationships. It’s that resilience — and her willingness to evolve — that turned her business around and made it stronger than ever.
A Studio Built on Experience and Intention
In a crowded lash industry, Jazmin sets herself apart through connection. “Every client who walks through my door should feel seen, pampered, and valued,” she says. She customizes each set, listens deeply, and treats each visit as more than a service — it’s an experience.
This blend of artistry, care, and education is what keeps clients coming back and sets Beauty N Artistry apart in a competitive space.
Grounded in Purpose
What keeps her going when the grind gets tough? Her kids, her faith, and her vision for the future.
“I’ve learned to lean into purpose, not just feelings. When I need a reset, I pray, put on a playlist, vent to my lash besties, and remind myself: rest is part of the grind too.”
Why Supporting Small Business Matters
Jazmin believes every small business represents a dream — and every purchase is deeply personal.
“You’re helping a mom pay for dance class, a student stay in school, a family build generational wealth. We pour everything into what we create — and every dollar makes a difference.”
If Beauty N Artistry Had a Theme Song…
It would be “Golden” by Jill Scott — a feel-good anthem about growth, self-worth, and living life with intention. “It’s not just about lashes — it’s about the glow-up, inside and out.”