Small Business Spotlight: Ashley Ford of Full Moon Healing Studio
As part of National Small Business Week, we’re honored to spotlight Ashley Ford, licensed esthetician and founder of @fullmoonhealingstudio. With a business that’s equal parts skincare and soul care, Ashley has created a space at Full Moon Healing Studio that radiates peace, intention, and transformation.
"My business is a mirror of my soul," Ashley shares. "It reflects my love for healing, beauty, and meaningful connection. Every treatment, every ritual, every client interaction is infused with intention, just like how I live my life."
A Studio with Spirit
Full Moon Healing Studio isn’t just about glowing skin; it’s about nurturing people at every level.
"I created this space not just to treat skin, but to hold space," Ashley explains. "To empower others to feel confident, cared for, and seen. It’s where my passion for skincare meets my spiritual practice. Where science meets soul."
The experience she gives clients is deeply personal and thoughtfully designed. "It’s the soft lighting, the calming energy, the curated music, the hands that know when to press gently or with purpose. It’s all me."
A Day of Balance and Intention
Ashley’s daily rhythm balances presence with purpose. "Mornings start with school drop-off and a quiet moment to reset before I step into the studio," she says. Her workday is filled with rituals, facials, brows, energy work, and deeply present client care.
"It’s a dance between skincare, soul work, and sculpting confidence, with business tasks woven in between."
Afternoons are sacred, too: "I close my laptop, put my phone down, and give my full attention to being a mom. Whether we’re laughing, talking, or just existing together. Those moments fill me up."
The Hidden Layers of Business Ownership
Running a small business is no small feat. "It’s not just about doing what you love, it’s about doing everything else, too," Ashley says.
"From cleaning floors to managing finances, creating content, staying inspired, and still showing up fully for your clients."
Creating a Soulful Client Experience
What makes her client experience unique? Ashley focuses on presence, personalization, and soul. "Every treatment is tailored not just to the skin, but to the energy my client brings that day," she says.
From calming scents and warm towels to handwritten notes and grounding moments, every detail is designed to leave clients feeling safe, seen, and restored. "Behind the scenes, my systems are smooth and respectful, making booking and communication effortless."
Owning Her Power
Ashley’s greatest challenge wasn’t technique or training, it was learning to trust herself. "In the beginning, I questioned everything: my worth, my pricing, whether I was ‘doing it right,’" she admits.
"But the moment I stopped trying to fit into what I thought an esthetician should be, and started building a business that reflected who I truly am, everything changed." That shift brought aligned clients, rooted success, and deep fulfillment.
Gentle Resilience
When hard times come, Ashley turns inward. Her tools? Breathwork. Journaling. Silence.
"I remind myself why I started. I think about the clients who’ve cried in my treatment room because they finally feel seen," she shares.
"Motivation doesn’t always come from hustle. Sometimes it comes from remembering that this work is my purpose."
Why Small Businesses Matter
Ashley beautifully captures the heart of small business ownership:
"Supporting small businesses is about more than just shopping local. It’s about investing in people, passion, and purpose...Every purchase helps someone live their dream, support their family, and pour love back into their community."
If Her Business Had a Theme Song?
"God is a Woman by Ariana Grande," Ashley says, which is a perfect match for a space built on empowerment, beauty, and inner strength.
To experience her magic for yourself, follow @fullmoonhealingstudio and discover what happens when skincare becomes a sacred ritual, and business becomes a reflection of soul.